Going Digital: How to take your brand to the Digital Space

If you think that you have already unleashed the fullest potential of your business, think again.

With a promising number of small businesses sprouting like tough weeds, one-trick-ponies no longer have a place in this industry.

The world of business is not meant for the faint-hearted, they say.

It takes a lot of courage to bring your business to a whole new level.

It requires skills, craftsmanship, and of course, a bucketful of sustainable marketing strategies to keep things running.

In this industry, relevance and purpose are key factors in winning. And in order to stay relevant, we must learn to keep up with the times.

In the digital age, businesses need to conform to the demands of technology. Marketing is now taken to a larger arena. The worldwide web.

Businessmen can now be promoted online through business websites, social media platforms, and blogs sites.

This might seem intimidating to starters but given the right strategies and help, it will surely be easy as pie.

Digital marketing helps promote and sell your products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

FORMS OF DIGITAL MARKETING

Search Engine Optimization (SEO)

Despite the acronym, SEO is as much about people as it is about search engines themselves.

Search engine optimization or SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand.

This is done through non-paid (also known as “organic”) search engine results.

It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume.

Pay Per Click (PPC)

PPC stands for pay-per-click.

In this type of marketing strategy, the advertisers pay a specific amount each time one of their ads is clicked.

It uses search engine advertising to generate clicks instead of earning clicks organically.

The most common example of this is the ads that you often see at the top of the Google search results page.

They are often marked with a yellow label. Google Ads are by far the most popular PPC platform.

Affiliate Marketing

It is a strategy where an individual ties-up with a business (mainly e-commerce sites) in order to make a commission by referring readers or visitors to a business’s particular product or service.

Native Advertising

This is a paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

It functions, looks, and feels like natural content.

This form of advertising matches and behaves consistently with the visual design of the experience they live in.

Marketing Automation

This type of marketing strategy uses email, chatbots, websites, social media, and text messages to generate sales leads.

It allows the utilization of the software that gives a company the ability to target customers with automated marketing messages.

Marketing Automation helps keep a company’s marketing materials current and makes deliver them to the customers.

Its target is most likely for customers to act on it — without over-communicating with the customers who are less likely to act on the information.

Email Marketing

As the name implies, Email Marketing is mostly about sending emails to prospects and customers.

It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

Its long-term goal is, of course, to convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Online PR

This is considered the most cost-effective strategy for marketers to create brand awareness.

Online PR helps promote web relationship influence among cyber citizens and the brand. Generally, it aims to make desirable comments about an organization,

The channels used for Online PR include social media, blogs, and websites.

The long-term goal is customer acquisition and retention, communication of information, increase of attention. creating a high cost-benefit ratio, improving brand reputation through online tactics.

Inbound Marketing

This type of strategy is all about marketing messages being found “naturally” rather than aggressively pursuing leads through in-your-face tactics.

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

Takeaways for the reader:

In the game of marketing, strategies are not always one-size-fits-all. It is essential that businesses must know their brand identity, their target customers, and of course, their long-term goals. A forward-looking approach and efficient planning in accordance with the company’s fundamental goal of achieving a sustainable competitive advantage is a must in this industry.

Again, we must learn to keep with the demands of the digital age. The market is evolving. So must our brand and our marketing strategies.

Are you willing to take the risk than lose it all?

Maybe this is the time for you to up your game. In business, there is no more way to go than forward.